"In the days leading to the Undas season, the atmosphere in the Philippines becomes one of remembrance, reflection, and reconnection with heritage. To deepen this cultural consciousness, Pamana sa Panahon: Filipino Folk Beliefs and Wisdom proposes a week-long series of daily Facebook posts that feature Filipino mythical creatures, deities, superstitious beliefs, folk music, wisdom, and other aspects of pre-colonial culture. The initiative is not intended to impose or revive the native faith of our ancestors, but rather to foster awareness and appreciation of the country’s rich indigenous traditions and worldview.
By revisiting these cultural narratives, the project seeks to highlight how the values, beliefs, and practices of early Filipinos have shaped the Filipino identity and continue to influence our modern way of life. In an era of globalization and digital connectivity, rediscovering these roots becomes vital in strengthening cultural identity and national pride. Through this online cultural campaign, the project aims to engage the youth and the broader community in meaningful reflection on our heritage—reminding everyone that the wisdom of the past still resonates and guides the spirit of the Filipino today.
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Location
Facebook
Project Objectives
To promote awareness and appreciation of Filipino pre-colonial culture, beliefs, and traditions through engaging daily social media content
To illustrate how the values and worldviews of early Filipinos continue to influence and shape the Filipino identity and way of life in contemporary society
To provide accessible and creative learning opportunities about indigenous myths, deities, folk wisdom, and practices for the youth and online community
To contribute to the preservation and dissemination of Filipino cultural heritage by utilizing digital platforms as tools for education and advocacy
To encourage reflection and conversation among netizens about the significance of cultural roots and their connection to present-day Filipino values and spirituality
